Nike by You

Cherise collaborated with Nike to bring two Nike By You tufting workshops to the West London store in celebration of the launch of the new Airmax DN. She worked on everything from storytelling for the stores activation, to social media roll out and planning and delivering the workshops. It took us around two months from planning to execution and I enjoyed having control over my collaboration with Nike. The first workshop sold out in under an hour, the second in less than 24hours!